December 12, 2026

Okay, cardigans. Generally not an easy endeavor. At first glance, they don't scream coolness or casualness.

Famous cardigan wearers? Let's not even start there; the first thing that comes to mind is Helmut Kohl walking hand-in-hand with Gorbachev through the Palatinate tundra, and if you haven't switched off yet: we're going to set that image straight. Because it can be done differently.

And by "we" we mean ourselves and our friend Jude Law, who constantly wears these thick wool jackets with a shawl collar, and then they're called cardigans and suddenly they're: wearable. Very much so. We'll go a step further: they're downright cool. It always depends on who wears them, where they're worn, and how they're styled.

A little insider tip: you won't win any prizes on the Watzmann mountain wearing trekking sandals. So we thought, let's take some pictures in the city of the moment. Tel Aviv. Then you'll also immediately see how smart this piece looks even in weather that's not very Central European autumn-like.

And pictures of 'Villach' in front of a fireplace or a grey October sky: everyone can imagine that anyway.

In short: buy 'Villach'. The best cardigan we've ever made. For you and us and Mr. Jude Law. In Tel Aviv or Oggersheim. Shalom!